Perception: An iPad Is Worth More Than a Galaxy Tab

As I believe Descartes once said, "I think, therefore I think I'll buy an iPad." What he was really saying, when you get past all the intellectual mumbo-jumbo, is that what we perceive is far more important than reality. I, for example, perceive the McRib to be a valuable foodstuff and I hunt it down yearly when it is available. In reality it is poison.

To wit: Pipar Jaffery's own Gene Munster performed a survey, showing 65 consumers an iPad and a Galaxy Tab. He asked them how much they thought each of them cost as well as their preference. The results were interesting.

First, the respondents found that the iPad was overwhelmingly preferable to the Galaxy Tab and that the iPad was "worth" $417 (real price $629) while the Gal Tab was "worth" $283 (real price $599). What the folks were saying was that the iPad "felt" expensive while the Gal Tab "felt" cheap, although, in reality, the market has priced them at approximately the same point.

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