Coming as the ""Stronger" singer readies to release a new album later this year, the video "focuses on the ill-fated relationship between West and a phoenix that plummets from the cosmos (Selita Ebanks)."
Talking about his release with MTV, Kanye was asked about any difficulties he faced while putting together the interesting 34-minute movie.
To this, he laughingly replied, "Was there any difficult parts?. Thinking about dressing all of those people. Or finding where the [phoenix] wings were, who would make the wings. Laying the colors, having to go back and forth. Directing myself, 'cause I can make awesome decisions right there. But when I stand on that piano [in the 'Runaway' scene], I got to make sure Kyle, who is an amazing [director of photography] on this, I got to trust him that he caught that shot the proper way. So it takes a little bit longer, when you have to go around and get behind the camera. So these shots, I would have to go look at it, do it again, look at it again. I had a number of concerns: Is it realistic? Are we getting a good angle? We didn't have Hype Williams-level lighting in that warehouse."
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